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Who Are We?
We are professionals that have worked in web design, product and project management, and marketing. We come from consumer and enterprise, product and service companies, venture-capital funded start-ups and multi-billion-dollar global enterprises. We are joined together by a common cause. We understand the delicate balance between the forces of design, development and competing organizational initiatives. We believe that websites do not have to suffer as organizations become more complex and home page real estate is rigorously debated. We respect the internal debate and offer an objective voice... one that speaks not for a specific initiative, but for the ongoing effectiveness of the website as a trusted vehicle to provide information... and eventually solution... to your customers.
Our Philosophy
We believe you cannot be successful in business unless your customers trust you. Seems obvious, right? You know that your organization values honesty, integrity, and maintains high ethical standards. They are probably in your mission statement.
But how does a visitor, that has grown skeptical from useless search results (witness Google, Yahoo!, Bing, et al.), determine if you are credible? From our experiences, we have developed – and continue to update - a set of best practices that foster goodwill. Reaching a little deeper, our work is centered around 3 fundamental principles. Honesty - Tell the truth right now, especially about things that you would rather not. :) Clarity - Keep your message concise (dare we say "simple"?) and your web pages uncluttered. Public Service - Become a resource for your potential customers, by giving them information first. Your solution comes later.
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